Go to any supermarket or pet store and you will see so many bags or cans of food, brightly colored with catchy slogans or hook words on them. Are they really what they say?

A few little known fact you may be unaware of.

Looking at the front of a pet food bag is not going to help you choose a food safe for your pet; it is marketing, pet food propaganda. Pet food regulations state a pet food label can contain “unqualified claims, either directly or indirectly”. Legally, in any form of advertising, a pet food company can lie to you.

The most important claim consumers need to be informed of is quality of ingredients; regulations do not allow pet foods to state quality of ingredients. Do you find that a bit deceptive?

Revenue in the processed pet food market amounts to USD$ 149.90bn world wide for 2024. The market is expected to grow annually by no less that 5.56%. Big business, big $$$

Ask yourself is this industry generating revenue or caring for your pet?